App Store Optimization

First of all, App store optimization (ASO) refers to the process of improving the visibility of your apps on the search engines of app stores, like Google Play and the Apple App Store. We at DizitalMedia can promote your app online to a wider audience through App Store Optimization (ASO) and increase impressions on your app. Which can lead to increase in website traffic and downloads for your app. Your mobile apps (application) are optimized specifically for app stores (like iTunes, Google Play, and Windows Store) in which DizitalMedia utilizes expert resource applications. As a matter of fact, there are three major mobile phones that apps are designed and we target for: iPhones, iPads, Androids, and Windows Phones.

Title: The keyword in the title should be the one that has the most search traffic. Since changing your title too often can be detrimental, DizitalMedia will spend time researching which keyword it is. The more your app is ranked higher and gains more reviews the more your app’s news will spread by word of mouth. Then, you will start to reach a much larger audience. It can be difficult for word to spread if you change the title.
App Keywords: One of the easiest ways to improve your search engine rankings is to know which keywords your target audience is using most frequently in their search queries. The key way to make sure that you are doing well is to keep track of your competitors.
No. of App Downloads: Your number of app downloads is a significant factor in ASO, but you do not have complete control over them, so you should not penalize yourself for them.
App Reviews & Ratings: This is also one of the most vital aspects of your app, but it is also one that is extremely difficult to control.

However, DizitalMedia can find various ways to motivate or encourage happy app users to rate and review your app.